When mobile phones first came on the market they were bulky, had a short battery life and were nothing more than a basic device used for receiving calls. Over time technology has advanced dramatically and mobile phones have become multimedia devices that can be utilised for almost any function. The mobile phone sector is highly competitive and there are several huge name brands that dominate, however only 2 operating systems have really made an impact on an international scale. The first is Apple, with its iPhone and iPad that run iOS and the second more popular OS is Android, a non device specific system that can power a multitude of different branded mobile phones and tablets.
Android’s appeal lies in its ability to work across a wide range of platforms, its user friendly functionality and its focus on open source and free facilities. Backed by Google, Android offers users the opportunity to game on the go, download apps and run software that can turn their smart phone into an office on the move. The Google Play Store is Androids own marketplace and the expansion of this sector has been phenomenal. The mobile store experienced growth of 311% in one year and in 2012 75% of smart phones released around the world were powered by Android.
Competition between mobile providers continues to be fierce and one of the major advantages of Android is its compatibility with online software and technology. The iOS battled with online compatibility initially, whereas Android was easily able to play the Flash based games that remain so popular. Android specific sites such as AndroidCasino.com.au that offer optimised gaming are an international favourite as they allow users the chance to enjoy all their favourite real money casino games on the go. The Apple store still refuses to release real money games, but developers have worked around this and created games compatible with iPhone and iPad devices. The delay in releasing iOS optimised games afforded Android a head start and many players prefer the Android based platform for gaming on both tablets and smart phone.
The current Android market continues to grow and with new apps, downloads and updates becoming available every day the future of this OS looks solid. The apps are created to appeal to a diverse range of users and Android aims to cater to gamers, business users and professionals.