The latest industry figures for 2012 tell us that the Ford Fiesta is the most popular new car in the UK. The stats also show that Fiesta’s ‘supermini’ size is by some chunky margin the most popular. In the UK we like our cars small, hatchback, modern, and with frugal engines. Here’s our breakdown of Fiesta’s trendy formula.
Finding a Fiesta
If you’re looking for a great supermini, the Fiesta should be at the top of your buying list, and because it’s such a big-seller you’ll find plenty of nearly new and used examples at a car auction; a very good place to start your buying search.
Small, but perfectly formed
The small supermini shape has long been popular in the UK and Europe with our busy cities, high fuel prices and practicality needs meaning that the supermini hatchbacks are perfect for our requirements, thanks to their easy to access big boots, small and frugal engines, and nippy body sizes. The Fiesta firmly ticks all of these boxes, and that’s why it leads the new car sales chart with nearly 110,000 models sold in the UK in 2012.
Strange as it may seem, but the smaller the car the harder it is for designers and manufacturers to package them. Packaging a car means using the available space inside the car very cleverly to offer the right amount of seating and passenger space and boot space, as well as leaving room to comfortably lay out everything the passengers and driver needs, like the air-conditioning, radio and sat-nav controls. And having driven the latest range of Fiesta models, I can confirm that the Ford engineers have perfectly-packaged their successful supermini.
A modern masterpiece
First up, it looks cool. The old saying of looking fast while it’s parked up can definitely be applied to the Fiesta. With its aerodynamic wedge body shape and chunky body styling, the Fiesta manages to looks modern, tough and well-engineered. And for the latest 2013 Fiesta model the Ford designers reworked the front-end with a large chrome front grille that looks a lot like an Aston Martin’s. Aggressive-looking, modern new headlights also complement the latest Fiesta, although you’ll not find one of these for sale on the used car market just yet.
However, even with a lack of the very latest Fiestas on the used car market, the previous model is pretty much exactly the same as the current car, but with different front-end styling. And with the new car now on the market hopefully prices for used Fiestas will drop as they currently hold their prices very well. That’s great news for sellers; less great for buyers.
Fun to drive
On the road and the Fiesta really impresses. If I had to choose a car in this market segment that’s fun to drive and suits both sexes for styling, then I couldn’t beat the Fiesta. It can cruise quietly and safely on the motorway whilst still being small and nimble for faster fun on your favourite back lane bends.
And so comfortable
And, most important for me as a very tall driver – some 6’ 4” tall – is the Fiesta’s impressively comfortable driving position. The Ford engineers designed in plenty of adjustment for the driver’s seat and steering wheel, meaning that very short or very tall drivers can find a comfortable and ergonomic seating position from which to dispatch long journeys. I drove 500 miles in one day in a Fiesta without so much as crick to the neck! A supreme supermini indeed.